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Retail Branding for Foreign Company Competing in the Fashion Industry ― A comparative study on house branding in Chinese market ―
https://doi.org/10.24767/00000546
https://doi.org/10.24767/000005464d2ae1d6-2244-459f-809c-ad9dcb0fe1b1
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
IPU_11_34.pdf (1.7 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2017-03-30 | |||||||||
| タイトル | ||||||||||
| タイトル | Retail Branding for Foreign Company Competing in the Fashion Industry ― A comparative study on house branding in Chinese market ― | |||||||||
| 言語 | en | |||||||||
| タイトル | ||||||||||
| タイトル | Retail Branding for Foreign Company Competing in the Fashion Industry ― A comparative study on house branding in Chinese market ― | |||||||||
| 言語 | en | |||||||||
| 言語 | ||||||||||
| 言語 | eng | |||||||||
| キーワード | ||||||||||
| 言語 | ja | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | international expansion | |||||||||
| キーワード | ||||||||||
| 言語 | en | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | retail operation | |||||||||
| キーワード | ||||||||||
| 言語 | en | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | fashion retail | |||||||||
| キーワード | ||||||||||
| 言語 | en | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | house brand | |||||||||
| 資源タイプ | ||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||
| 資源タイプ | departmental bulletin paper | |||||||||
| ID登録 | ||||||||||
| ID登録 | 10.24767/00000546 | |||||||||
| ID登録タイプ | JaLC | |||||||||
| 著者 |
苗, 苗
× 苗, 苗
× MIAO, Miao
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| 抄録 | ||||||||||
| 内容記述タイプ | Abstract | |||||||||
| 内容記述 | Since China’s entry into WTO, more and more multinational enterprises have been entered Chinese market. Fashion industries, for instance, led by European and American apparel retailer, many Japanese companies have begun to pay attention to Chinese market. It is embodied in various formats of retailing outlets with international expansions. This research note, the first stage of research, focuses on the conceptual level which is discussing the purpose and direction of the research. The research intends to investigate an innovation of retail operations, which is called house branding, with two case studies of multinational fashion retailers in the current Shanghai apparel market. It indicates the characteristics of house branding, and the barriers of retailing in China for foreign companies. The findings clarify the developing process and innovation of house branding as a new retail outlet and an expansion strategy. | |||||||||
| 言語 | en | |||||||||
| 書誌情報 |
ja : 環太平洋大学研究紀要 en : Bulletin of International Pacific University 巻 11, p. 263-266, 発行日 2017-03-30 |
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| 出版者 | ||||||||||
| 出版者 | 環太平洋大学 | |||||||||
| 言語 | ja | |||||||||
| 出版者（英） | ||||||||||
| 出版者 | International Pacific University | |||||||||
| 言語 | en | |||||||||
| ISSN | ||||||||||
| 収録物識別子タイプ | ISSN | |||||||||
| 収録物識別子 | 1882-479X | |||||||||
| 書誌レコードID | ||||||||||
| 収録物識別子タイプ | NCID | |||||||||
| 収録物識別子 | AA1230704X | |||||||||
| 権利 | ||||||||||
| 言語 | ja | |||||||||
| 権利情報 | 環太平洋大学 | |||||||||
| 著者版フラグ | ||||||||||
| 出版タイプ | VoR | |||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||
| 日本十進分類法 | ||||||||||
| 主題Scheme | NDC | |||||||||
| 主題 | 330 | |||||||||
| 日本十進分類法 | ||||||||||
| 主題Scheme | NDC | |||||||||
| 主題 | 670 | |||||||||
| 見出し | ||||||||||
| 言語 | ja | |||||||||
