{"created":"2023-05-15T10:54:58.929494+00:00","id":552,"links":{},"metadata":{"_buckets":{"deposit":"6584d110-fc0e-4499-8dea-b13f12cff0ed"},"_deposit":{"created_by":5,"id":"552","owners":[5],"pid":{"revision_id":0,"type":"depid","value":"552"},"status":"published"},"_oai":{"id":"oai:ipu.repo.nii.ac.jp:00000552","sets":["9:10:43"]},"author_link":["3970","3971"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2017-03-30","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"266","bibliographicPageStart":"263","bibliographicVolumeNumber":"11","bibliographic_titles":[{"bibliographic_title":"環太平洋大学研究紀要","bibliographic_titleLang":"ja"},{"bibliographic_title":"Bulletin of International Pacific University","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"Since China’s entry into WTO, more and more multinational enterprises have been entered Chinese market. Fashion industries, for instance, led by European and American apparel retailer, many Japanese companies have begun to pay attention to Chinese market. It is embodied in various formats of retailing outlets with international expansions. This research note, the first stage of research, focuses on the conceptual level which is discussing the purpose and direction of the research. The research intends to investigate an innovation of retail operations, which is called house branding, with two case studies of multinational fashion retailers in the current Shanghai apparel market. It indicates the characteristics of house branding, and the barriers of retailing in China for foreign companies. The findings clarify the developing process and innovation of house branding as a new retail outlet and an expansion strategy.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_10002_heading_23":{"attribute_name":"見出し","attribute_value_mlt":[{"subitem_heading_language":"ja"}]},"item_10002_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.24767/00000546","subitem_identifier_reg_type":"JaLC"}]},"item_10002_publisher_24":{"attribute_name":"出版者（英）","attribute_value_mlt":[{"subitem_publisher":"International Pacific University","subitem_publisher_language":"en"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"環太平洋大学","subitem_publisher_language":"ja"}]},"item_10002_rights_15":{"attribute_name":"権利","attribute_value_mlt":[{"subitem_rights":"環太平洋大学","subitem_rights_language":"ja"}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA1230704X","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1882-479X","subitem_source_identifier_type":"ISSN"}]},"item_10002_subject_21":{"attribute_name":"日本十進分類法","attribute_value_mlt":[{"subitem_subject":"330","subitem_subject_scheme":"NDC"},{"subitem_subject":"670","subitem_subject_scheme":"NDC"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"苗, 苗","creatorNameLang":"ja"}],"nameIdentifiers":[{"nameIdentifier":"3970","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"MIAO, Miao","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"3971","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-02-07"}],"displaytype":"detail","filename":"IPU_11_34.pdf","filesize":[{"value":"1.7 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"IPU_11_34.pdf","url":"https://ipu.repo.nii.ac.jp/record/552/files/IPU_11_34.pdf"},"version_id":"b9ff0e1a-7ff8-432d-83a0-cf23564d9e7a"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"international expansion","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"retail operation","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"fashion retail","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"house brand","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"eng"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"Retail Branding for Foreign Company Competing in the Fashion Industry ― A comparative study on house branding in Chinese market ―","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"Retail Branding for Foreign Company Competing in the Fashion Industry ― A comparative study on house branding in Chinese market ―","subitem_title_language":"en"},{"subitem_title":"Retail Branding for Foreign Company Competing in the Fashion Industry ― A comparative study on house branding in Chinese market ―","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"5","path":["43"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2017-03-30"},"publish_date":"2017-03-30","publish_status":"0","recid":"552","relation_version_is_last":true,"title":["Retail Branding for Foreign Company Competing in the Fashion Industry ― A comparative study on house branding in Chinese market ―"],"weko_creator_id":"5","weko_shared_id":-1},"updated":"2023-09-22T07:00:32.380338+00:00"}